On submitting to litmags (as an editor):
– At this point, so many people have tried to shoehorn the fairly distinctive name of our magazine into their poems that we judge those ones more harshly, not less. Don’t do that. Really.
– At the polar opposite extreme: your cover letter should address the chief editor, by name, of the correct magazine. Everyone pretends to be interested in every single place they submit to, but it’s more convincing if you actually bother to search and replace.